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Thursday, 15 June 2017

Well. Wonder Woman IS A Movie Success!





Patty Jenkins' Wonder Woman earned another $6.3 million on its second Monday at the domestic box office. That brings the film's domestic total to $212.648m in just 11 days of release. That's also a 46% drop from last Monday. For comparison, Maleficent (which opened on the same post-Memorial Day weekend in 2014) dropped 34% on its second Monday.

The Jungle Book dropped 41% last April on day 11 while Alice in Wonderland fell just 32% seven long years ago. And The Secret Life of Pets dropped 41% on day 11 two years ago ($6.7 million Monday/$210m domestic cume) while Spider-Man fell 52% on day 11 in May of 2002, with the obvious caveat that folks were still in school at that juncture. Ditto The Hunger Games: Mockingjay part 2 which fell 70% from its first (Thanksgiving week) Monday to its second Monday in 2015.

Offhand, I would argue that the ridiculously small weekend drop means that enough of the demand was filled over those first ten days. Still, the film is playing in a very exclusive club in terms of day-to-day holds after a monster debut weekend. At the end of the day, this all merely points to whether the Gal Gadot superhero adventure will end its run closer to $325 million domestic or $375m domestic, and either one is a huge win.

It is already the biggest-grossing female-centric action movie outside of the Hunger Games movies and the last two Star Wars films, although if you count the Twilight sequels then it still has around $90 million to go. That's not adjusted for inflation or 3D bumps, but that's a conversation for later in its run.

It has already surpassed the entire (non-adjusted/in 2D) total of Batman Begins ($205 million) and Superman Returns ($200m). It leaped over The Amazing Spider-Man 2 ($202m in 2014) on Sunday and may end its third weekend just over/under the $259m domestic total of Captain America: The Winter Soldier and the $262m domestic total of The Amazing Spider-Man.

It's already a breakout smash and a critical darling, offering the kind of real-world pop culture impact that we want to see from mainstream cinema. And whether or not it ends up ahead or behind the likes of Spider-Man: HomecomingDespicable Me 3 and Guardians of the Galaxy Vol. 2 in the summer domestic sweepstakes, it's absolutely a winner.

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